Email Marketing Templates: A Complete Guide

Research present that e mail advertising and marketing is 40x more effective at reeling in new prospects than social media. E mail advertising and marketing makes it simple to nurture long-term relationships and keep aligned with the shoppers that drive your income.

However to work correctly, you need to design your e mail advertising and marketing campaigns excellent.

As an e mail marketer, one of many worst experiences is sending out what you suppose is a top-notch marketing campaign – solely to observe it flop.

From a dearth of opens to no clicks in your CTA, it’s powerful when prospects don’t interact along with your model. (To not point out the impression a failed marketing campaign has in your backside line.)

Many entrepreneurs’ struggles boil right down to a single issue: poor e mail design. In case your emails don’t steadiness a vibrant vibe with a clear look, it’s troublesome to drive conversions, not to mention opens.

That’s the place expertly-designed e mail advertising and marketing templates are available!

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What’s an E mail Advertising Template?

An e mail advertising and marketing template is what it feels like: an e mail template designed for email marketing campaigns.

By tapping into professionally-designed emails, you’ll be able to produce the identical beautiful emails because the Large Guys with out trashing your price range. Plus, you don’t need to spend hours sweating your personal marketing campaign visuals or stressing about that plain-text marketing campaign.

Efficient e mail advertising and marketing templates break up the distinction by supplying you with all of the designs, types, and colours you want. All you need to do is change the colours, add your brand, and insert your message.

Better of all, e mail templates are available an enormous selection, so you’ll be able to choose and edit the right template to:

  • Welcome new prospects to the household
  • Ship promotional emails and particular offers
  • Provide loyalty rewards to returning prospects
  • Present buy, transport, and supply confirmations
  • Request suggestions to higher your model and have interaction your prospects

Then, all that’s left is to hit “ship” and watch your efforts repay. 

Why Do You Want E mail Advertising Templates?

Novices and professionals alike might flip to e mail advertising and marketing templates for a number of causes. We’ll discover a number of of them right here.

A Lack of Concepts

Whenever you’re recent out of concepts, e mail templates can present the reply or at the least inspiration. Even in the event you don’t use the entire design, it’s vital to carry new concepts to the desk sometimes.

Examined Layouts

Generally, your advertising and marketing workforce wants a reminder of what works, particularly as traits change. E mail advertising and marketing templates usually come field-tested or professionally designed. (Learn: they’re confirmed to work.)

Fast, Simple, and Low cost to Use

E mail templates do half the give you the results you want. All you need to do is obtain the template, plug in your branding and message, and ship the marketing campaign.

Save Time

Why spend extra money and time stressing than you need to?

With e mail templates, all you need to do is decide the correct template, drop in compelling copy, and add pictures. If want be, you can even customise present design parts to suit your model and keep on message.

And since many trendy templates are no-code, you don’t want knowledgeable coding abilities to supply expertly-designed, partaking emails.


One fantastic thing about e mail templates is that they assemble the structure, design, and high quality for you. Anybody in your workforce, from interns to freelancers to profession entrepreneurs, can write a well-performing e mail in minutes.

Plus, you’ll be able to design customized templates to your personal workforce to tweak and personalize later, constructing consistency from the within out.

Seamless Personalization

Trendy advertising and marketing e mail templates are usually extremely customizable.

Even in the event you begin with a cut-and-paste job, your private touches can create a singular, conversion-driving e mail.

All or any of those make nice causes to include e mail templates into your technique. However frankly, you solely want one: since you need to.

The place to Discover the Greatest E mail Advertising Templates

Actually, dozens of internet sites present free e mail templates which you could obtain at a whim.

Whereas these will be efficient, usually, it’s higher to enroll with a devoted service that has a built-in template library.

After all, there’s no hurt in combining methods and having fun with one of the best of each worlds.

So, we’ve helpfully rounded up an inventory of each free e mail templates and paid template websites to your perusal.

All you need to do is locate the templates you want, enroll with the location, and get customizing!


Really Good Emails (RGE for brief) goals to be “one of the best showcase of e mail design” accessible. The web site boasts a powerful 10,000+ e mail templates and an inspirational assortment library.

RGE sources precise e mail content material and templates from an energetic person neighborhood that will help you fulfill your advertising and marketing goals. That signifies that new emails pop up on a regular basis so that you can customise or get impressed by.

You can begin with a free account and curate as much as three collections, or go Professional for simply $9 a month.


HubSpot is a large title in digital advertising and marketing, so it is smart that they’ve a number of advertising and marketing instruments mendacity round. 

Customers can entry round 5 dozen e mail advertising and marketing templates fully free. HubSpot additionally boasts a free e mail advertising and marketing template maker in-house, so you’ll be able to design and save your personal templates for future use. 


Canva is a web based graphic design instrument that helps customers create social media posts, movies, logos, displays, and extra.

Other than its a whole lot of 1000’s of templates for each goal, its inventory photograph library is actually huge. (Whereas Canva doesn’t break up the numbers, it’s protected to imagine they’ve at the least a number of thousand e mail templates.)

You possibly can entry about 250,000 of their complete templates and a hefty portion of their inventory pictures with their free plan. Or you’ll be able to entry 610,000 premium templates and the total picture library for simply $120 per particular person, per 12 months.  


Cakemail offers one other supply without spending a dime newsletters and e mail templates to spruce up your e mail campaigns. All advised, Cakemail presents round 55 templates and an easy-to-use platform.

Cakemail’s templates are available a wide range of designs, so you’ll be able to ship every little thing from welcome emails to promotional presents. Additionally they boast a number of distinctive designs alongside extra generic templates to present you loads of selections.

Cakemail pricing is personalized to every enterprise, so that you don’t have to fret about overpaying for providers you don’t want.


ActiveCampaign is a well-liked e mail advertising and marketing instrument that gives a built-in CRM and over 500 automated workflows.

Oh, and their template library isn’t unhealthy both, with about 250 customizable layouts accessible on all paid plans.

ActiveCampaign presents a free plan with restricted skills and a handful of layouts. Or you’ll be able to bounce in with a paid plan, which begins at simply $9 a month for 500 contacts.

BEE Free

BEE Free is a more recent e mail editor that lets customers create responsive designs shortly. The positioning boasts over 1,200 (largely) distinctive, extremely vibrant templates for all events.

BEE Free’s templates dwell in a helpful quick-search menu, so you’ll find what you want in a flash. From there, it’s all plug, play, and ship.

Or in the event you’re not happy with the prevailing menu, you’ll be able to submit template concepts to their design workforce.

BEE Free begins with a free, no-code e mail and web page creation plan for as much as 10 emails and pages. Upgrading to their Group plan prices simply $30 a month for limitless initiatives and content material blocks.


Sendinblue presents over 60 absolutely responsive e mail templates to all customers.

Better of all, there’s no code required. The method is easy: decide a template, customise it with the drag-and-drop editor, and press ship.

Superior customers may also make the most of the WYSIWYG HTML e mail editor to code their very own content material from sq. one.

Sendinblue presents 4 plans: Free, Lite, Premium, and Enterprise. (The free plan additionally comes with prebuilt e mail templates.) The Lite plan begins at $25/month for primary options. Premium kicks it up a notch at $65/month for automation, touchdown pages, and Fb advertisements.


Mailchimp is a well-liked e mail advertising and marketing software program famend for its ease of use and predesigned template library.

Every design is absolutely customizable, from the structure to the colour scheme and pictures. (Although free customers may have Mailchimp’s branding on their designs.)

Mailchimp customers can entry a portion of its primary templates on the free plan to get a really feel for the service.

Should you like what you see, you’ll be able to swap to the Necessities plan (beginning at $11/month) to entry all 100 Mailchimp templates.


Stripo is an e mail design platform that gives over 1,050 absolutely responsive no-code HTML templates.

Stripo’s emails are constructed so that you don’t have to customise to get a handsome e mail – simply drop in your message and go. Entrepreneurs may also entry a library of premade interactive parts like GIFs, countdown timers, and animated buttons.

To take pleasure in Strip’s premium template choices, you’ll be able to count on to pay at the least $15/month.

However keep in mind that in contrast to the opposite names on this listing, you’ll be able to’t ship emails from Stripo straight. As a substitute, you’ll be able to export your designs into the e-mail advertising and marketing software program of your alternative.

5 E mail Advertising Template Examples

For these low on time, cash, or concepts, e mail templates make quick work of an important course of. However in the event you’re nonetheless undecided how properly a template can prove, let’s have a look at a number of examples of efficient templates that would drive your ROI from 0 to 60 in a scorching minute.

Spotify Design: Welcome E mail

Why it really works:

This e mail from Spotify Design is the right steadiness of coloration and minimalism.

Merely designed, but popping off the web page, it’s truthful that the editors nailed this welcome e mail.

It’s brilliant with out being extreme, and as quickly as you open it, who despatched it and why.

They even let you know the way to unsubscribe instantly in case you made a mistake!

Cakemail: Deserted Cart E mail

 Supply: Cakemail Template Library

Why it really works:

This abandoned cart email template from Cakemail is the right strategy to ask prospects to return with out being obnoxious. (Clicks and conversions, right here we come.)

The muted coloration palette does the alternative of what you’d count on by not sparking a way of pleasure. It’s simply busy sufficient to maintain the attention with out overwhelming, producing a relaxing impact that reassures prospects clicking by is the correct transfer.

Plus, with the CTA conveniently positioned beneath the low cost and above the upsells, the design pulls double-duty with out making an attempt too onerous.

Canva: Product Showcase

Why it really works:

As a graphic design facilitator, Canva is aware of the impression of going easy and letting your work (or product) converse for itself.

That’s precisely what their “Beige Minimalist Trend Picture E mail Publication” does.

Together with your firm title, a handful of textual content, and a few lovely pictures, this template places your merchandise heart stage whereas the textual content sings backup.

It’s clear, easy, simple on the attention – and an effective way to push visuals with out overwhelming your viewers.

BEE Free: Transaction E mail

Supply: BEE Free’s Template Library

Why it really works:

This instance from BEE Free reveals how a transaction e mail can straddle the steadiness between lovely and enterprise as normal.

The brilliant textual content attracts your eyes to crucial data, whereas the photographs remind prospects what’s within the packing containers.

All of the whereas, the darkish background offsets the small particulars and makes the e-mail seem clear and simple to learn. 

Stripo: Buyer Suggestions Request

Why it really works:

Somewhat buyer suggestions goes a protracted strategy to serving to companies enhance their manufacturers – so what does mass-produced suggestions get you?

That’s what this suggestions e mail template goals to seek out out.

Sadly, suggestions emails include one massive downside: prospects actually don’t prefer to click on by a number of pages for a enterprise profit.

Thankfully, this e mail template solves that downside, too. By together with a clickable suggestions mechanism proper within the e mail, you make your prospects’ jobs fast and simple.

And even when the hyperlink redirects to an extended survey, your prospects have already begun the method. Chances are high, they’ll end it. 

Key Takeaways

  • Trendy instruments have slashed the trouble wanted considerably. It may well’t get a lot easier than plugging your content material into an present template and sending it off in your e mail campaigns.
  • E mail advertising and marketing success isn’t simply concerning the template – your skill to attach along with your viewers issues, too!  
  • A/B testing and correct email timing play an important position within the success of your e mail advertising and marketing marketing campaign. 

Preserve a watch out for adjustments in your email marketing metrics, and ensure to consistently enhance your campaigns!


How do I create an e mail advertising and marketing template?

There are some things you’ll want to think about when creating an e mail advertising and marketing template:

1. The aim of the e-mail – what are you making an attempt to realize? Are you making an attempt to advertise a brand new product, announce a sale, or just keep in contact along with your prospects?

2. The audience – who will you be sending the e-mail to? Ensure your template is designed along with your audience in thoughts.

3. The content material – what is going to you embrace within the e mail? Will you be together with textual content, pictures, or each?

4. The design – how will you lay out the content material? Will you employ a single-column or multi-column structure?

What are e mail advertising and marketing templates?

E mail advertising and marketing templates are pre-designed e mail layouts that you need to use to simply create and ship advertising and marketing emails. Most e mail advertising and marketing platforms (akin to Fixed Contact, Mailchimp, or AWeber) provide a library of free and paid e mail templates that you need to use to get began along with your e mail campaigns.

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Using email marketing templates is a simple way to quickly get started in email marketing. In this post, we'll show you how to pick the best templates for your brand!

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